How to Send a Follow Up Email After Sending Proposal That Wins Clients

Sending a follow up email after sending proposal is a crucial part of the sales dance. It often means the difference between sealing the deal and watching it slip away. Let’s be honest, skipping this step—or botching it—could leave you staring at a missed opportunity. But worry not! Here’s how you can finesse your follow-ups, making them memorable and effective.

Introduction to Sending a Follow Up Email After Sending Proposal

Okay, so you’ve sent off that dazzling proposal. You might think the hard part is over, but trust me, the game has just begun. Your proposal is likely nestled amongst several others in an inbox, and let’s face it, decision-making isn’t always a priority for clients. This is why a well-timed client follow up email is your secret weapon. It keeps you in their thoughts and shows that you’re not just organized but genuinely interested—kinda like reminding your favorite restaurant about that table by the window you love.

The aim? Propel the deal forward without coming off as a pushy salesperson. Master your follow-up, and your proposal won’t just lie there collecting digital dust but instead grab the attention it deserves.

Why Many Skip the Follow Up Step

You might be thinking, “Why all this fuss?” Well, a lot of sales folks dodge this bit because they worry about bothering potential clients. Some lean on the first contact and wait indefinitely for a response that might never come. Others might send out generic follow-ups that sound like a script, adding zero value. So, being intentional and smart with your follow-up emails turns you into a sales rockstar—and no one can argue with that.

Importance of a Follow Up Email After Sending Proposal

A follow-up email is not just some casual, “Hey, remember me?” It serves big purposes:

• Clarifies Your Proposal’s Value
  You know how awesome your proposal is, but a gentle nudge ensures your client doesn’t forget its merits.

• Shows Commitment
  It highlights your enthusiasm and dedication to work together.

• Tackles Unanswered Questions
  Got questions? This is where you iron them out, showing that no stone is unturned.

• Sniffs Out Objections Early
  Catch concerns before they grow. This gives you a chance to tackle them head-on and adjust your approach.

• Keeps the Talk Going
  Keeps the line of communication open and dynamic—who doesn’t love a lively conversation?

• Builds Trust
  The consistent back-and-forth builds a rapport that sticks.

According to HubSpot, it typically takes more than five follow-ups before you get a response. Yet, 44% of salespeople give up after just one. Throwing in the towel too early means potential deals dry up before they even get started.

For those leading the B2B charge, these follow-ups aren’t just individual touchpoints—they reflect your sales culture. This process sets the stage for predictable, steady pipelines filled with opportunities.

Crafting the Perfect Follow Up Email After Sending Proposal

Sure, you could send off a quick “Just checking in,” but why settle when you can shine? Strategizing your emails means displaying expertise and authenticity, all wrapped up with a focus on your client’s needs.

Key Components of a Successful Follow Up Email

1. Catchy Subject Line
   Make it pop without being overbearing. The goal is to intrigue, not intrude. Try these:

   • “Wanted to chat about the proposal we sent"
   • "Ready to move to the next steps?"
   • "Eager to hear your thoughts on our proposal”

2. Personal Greeting
   Kick things off using their name. Bring in details from your last interaction to make it personal.

3. Polite Reminder
   Remind them about the proposal—but keep it light. There’s no need to lay the blame.

4. Highlight Key Benefits
   Reiterate why your offer is a game-changer. Focus on the results they value.

5. Invite Feedback or Questions
   Encourage dialogue. It paves the way to address hiccups and build trust.

6. Clear Call to Action (CTA)
   Suggesting a follow-up meeting or call isn’t pushy—it’s proactive.

7. Friendly Wrap-Up
   End on a professional yet warm note. A thank you goes a long way.

Example Structure (Proposal Follow Up Email Template)

Subject: Checking in on your thoughts about our proposal

Hi [Client Name],

I wanted to follow up on the proposal I sent on [date]. We believe this solution can help [solve X problem or achieve Y goal] by [brief benefit].

Please let me know if you have any questions or would like to discuss any part of it.

Would you be available for a quick call this week to align on next steps?

Thanks for your time and consideration.

Best regards,  
[Your Name]  
[Your Position]  
[Your Company]  

Tips for Writing an Engaging Follow Up Email After Sending Proposal

1. Be Brief and to the Point

Your clients are busy bees. Respect their time by being concise and relevant.

2. Mix Warmth with Professionalism

Sound human. Avoid robotic or overly stiff tones that create distance.

3. Share Success Stories

If possible, illustrate how others succeeded with your help. It’s persuasive!

4. Time Your Emails Wisely

Give them a few business days. Ample time to review your proposal before you step in again.

5. Use Technology to Your Advantage

CRM tools can help personalize follow-ups and provide nudges without overdoing it.

6. Skip the Pressure

Focus on how you’re able to support the client—not just seal the deal.

7. Prompt with Questions

Open-ended questions invite valuable discussions instead of curt yes or no replies.

8. Proofread

Polish up every email as a poorly written one can damage your credibility.

Examples of Successful Follow Up Emails After Sending Proposal

Here are a few toned-down examples based on real sales strategies:

Example 1: The Gentle Reminder

Subject: Following up on your feedback from our proposal

Hi Jane,

I hope you’re doing well. I wanted to touch base after sending over our proposal last Wednesday. I’m happy to clarify anything or provide more info if needed.

Would you like to set up a brief call to discuss next steps?

Looking forward to your thoughts.

Best,
Urvashi

Example 2: Highlighting Value & Social Proof

Subject: Quick question on the proposal for [Client’s Company]

Hello Mark,

Thanks again for considering our proposal sent last week. As mentioned, our solution helped [Similar Client] increase their efficiency by 30% within three months.

Do you have any questions or concerns about the plan we shared? I’m available to review any adjustments to better suit your goals.

Let me know when you’re free to chat.

Regards,
Urvashi

Example 3: Adding a Time-Sensitive Element Without Pressure

Subject: Proposal follow up – Ready when you are

Hi Alex,

I wanted to check back on the proposal we discussed on August 5. We’re excited to partner with [Client’s Company] and confident this can generate real results quickly.

Whenever you’re ready, I’m here to support. Happy to jump on a call when convenient.

Thanks again,
Urvashi

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Conclusion

Sending a follow up email after sending proposal isn’t just a step toward winning clients; it’s a sign of professionalism and dedication to growing strong business relationships. It ensures that your proposal doesn’t go unnoticed, clarifies uncertainties, and keeps the communication rolling. With the help of the follow up email best practices we covered, like personalizing your emails and making sure they’re timely and clear, you’re likely to spark a positive response.

Consider these effective follow up strategies and proposal follow up email templates your toolkit for achieving robust client interaction while saving time. Keep tabs on your results, tweak your tactics if needed, and maintain consistency. These will help you stand out in a flood of emails and, ideally, close more deals.

Think about leveling up your follow-up game—each email is an opportunity to make the best impression. When drafting your next email, remember to focus on the client, emphasize the value you bring, and suggest clear next steps. And bear in mind this—following up isn’t pestering; it’s about developing trustworthy connections that pave the way for success.

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Ready to up your proposal game? Start crafting that killer follow-up email with these insights—and get ready for your inbox to light up with client responses.

If you’re after bespoke templates or want more in-depth strategies, drop a line for a consultation or snag our free proposal follow-up toolkit.

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