Sales email follow-ups are key to closing those deals, but, let’s be real, they can be tricky sometimes. Messing up a follow-up can really hurt your chances of sealing the deal. Knowing what not to do is crucial in shaping up your sales strategy. So, in this piece, we’re diving into five blunders you’ll want to avoid with your sales email follow-ups, plus, we’ll throw in some handy tips to up your game.
Importance of Proper Follow Up
The right follow-up at the right time can swing a sale your way or make you lose out completely. It shows that you’re committed—gotta keep that product of yours fresh in your potential client’s mind. Here’s a kicker from the Harvard Business Review: 80% of sales need at least five follow-ups to wrap up, but, surprisingly, many sales folks throw in the towel after one or two. Crazy, right? You can learn more about this in the context of the Importance of Follow-Up in Sales.
Also, those cookie-cutter scripts won’t win any hearts if they aren’t tailored. Spam folder, here they come. Understand your audience, their wants and needs—it’s the real deal.
Common Sales Email Follow Up Mistakes
Okay, now that we’ve chatted about why follow-ups matter, let’s look at some classic goofs to steer clear of.
Mistake 1: Ignoring Personalization in Follow Up
One rookie mistake? Forgetting to personalize those emails. Think about it—your prospects are swimming in emails, and a generic line like “Hi, I hope you’re well” just won’t cut it. Make it about them.
Example: Switch it up with “Hi [Name], I saw your company just dove into new markets. Awesome stuff! Here’s something I think could help.”
Tip: Use your CRM like a diary of past chats and tweak your follow-ups according to those convos. Mention their business specifics or hurdles—show you’re genuinely interested.
Mistake 2: Failing to Provide Value in Follow Up
Plenty of sales emails hover around without a true purpose or value. Those aren’t gonna engage anyone.
Example: Instead of nagging them about your last email, present a real perk. “Remember last week, I talked about our software slashing your team’s operational costs by 30%? Our clients are seeing this in just three months.”
Tip: Share some case studies or useful articles tied to their interests. It backs your claims and portrays you as an expert in the field. You can look into Email Follow-Up Mistakes to understand common pitfalls better.
Conclusion
Dodging these common pitfalls can totally overhaul your sales email follow-up tactics. Personalize those emails and always bring something valuable to the table. Making engagement easier paves the way to conversions.
Craving to sharpen your sales email follow-up approach? Start using these insights today and notice the change in your outreach. Got a question or need some help? Reach out—I’m all ears!
FAQ
A sales email follow up is a follow-up email sent after an initial outreach to encourage a response.
It helps maintain communication, reinforce your pitch, and increases the chance of conversion.
Overloading prospects with emails can lead to disengagement. Quality matters more than quantity.
Include personalization, a clear value proposition, and a prompt for the next steps.
It's best to follow up every 3-7 days, depending on your relationship and the initial response.