It's a pre-made email format used by salespeople to re-engage prospects after the first contact, upping the chances of getting a positive reply.
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When your sales chat hits a plateau, a timely and well-thought-out follow-up email can be the game-changer. An effective sales follow-up email template is your chance to reconnect with folks. In a polished, consistent manner, a strong call-to-action (CTA) can really steer the conversation in your favor. If you’re a sales leader, a B2B founder, part of the revenue ops team, or a driven sales rep, you know that getting follow-up emails right is crucial for dialing up response rates and sealing those deals. This article breaks down what it takes to nail a follow-up email, shares some killer template examples, and unveils CTA strategies that get replies and move the process forward.
A sales follow-up email template is like a little secret weapon in your sales toolbox—a reusable format that brings your prospects back to the conversation or nudges them forward if they’ve been quiet since your first chat. Sales folks use these templates to keep the dialogue rolling, nurture potential leads, and boost the chances of turning interest into a golden opportunity.
It might surprise you, but over 70% of all sales conversions happen during follow-ups. Yet, many salespeople give up after the first email or blast out generic, uninspired messages. A good template not only makes life easier but also harnesses sales strategies grounded in psychology—things like nailing a clear CTA and personal touches.
Using templates also supports a sales culture where persistence rules the day, while respecting your prospect’s time. This way, salespeople and revenue teams can save their creativity and energy for more important endeavors rather than playing email tag constantly.
In today’s B2B world, folks are drowning in emails. To cut through the noise, your follow-ups must be concise, relevant, and spiked with a call-to-action. Templates designed with these principles in mind help your team maintain high-quality outreach while scaling up.
Contrary to what some might think, consistent follow-ups can increase conversions by up to 21%, turning it from busywork into a critical step in the sales process.
Follow-up emails are the bridge between curiosity and decision. They serve multiple critical functions:
Skipping follow-ups can lead to around 80% of sales drifting away due to a lack of persistence. That’s a lot of lost deals. SalesHandy Templates ensure that each bit of outreach sounds professional, aligning with your overall sales strategy.
For sales leaders and B2B founders, ensuring your team uses standard templates means messaging stays consistent, onboarding is faster, and tracking performance becomes a breeze. Those in revenue ops can also track timing and effectiveness, further optimizing the sales sequences as they move forward.
A results-driven email template is not magic; it’s about getting the details right:
The subject line is your email’s doorway. Make it:
Talk to them directly—use their name and tie back to what’s been discussed before. Ditch the generic openers like “Hope you’re well.” Examples:
Quickly remind them why they should care:
Trust is crucial. Drop in customer names, data, or brief success stories:
Keep it short and sweet. Respect their time—don’t sound needy or pushy.
Guide them with your CTA. The best ones are:
Sample CTAs:
Ensure your signature provides full contact info so they can reach out easily, reinforcing your professionalism.
Here are a few battle-tested follow-up email templates with CTAs that are known to boost reply rates. Customize these to suit your industry and tone.
Subject: Quick follow up on our chat, [First Name]
Hi [First Name],
Just wanted to say thanks again for chatting last week. I’m curious if you’ve had any questions about the materials I sent over.
We’ve helped companies like [Example Client] bump their sales pipeline by 25% in just a few months, and I’m sure we can do the same for [Prospect’s Company].
Could we grab a 20-minute call next week to explore how this can fit with your goals? Just drop me a reply with a good time for you.
Best,
[Your Name]
[Your Title]
[Your Company]
[Phone Number]Subject: Thoughts on the proposal, [First Name]?
Hi [First Name],
Just checking in to see if you’ve had a chance to go over the proposal I sent last Thursday.
I’d love to jump on a call and go over any questions or tailor the solution to your needs.
If you’re down, here’s a link to my calendar [Insert Calendar Link] to pick a convenient time.
I’m looking forward to your feedback.
Regards,
[Your Name]
[Your Title]
[Your Company]Subject: Last touchpoint — Does this make sense?
Hi [First Name],
Reaching out one last time regarding [Product/Service]. I don’t wanna clutter your inbox if this isn’t a priority right now.
If you’re interested, I’m here to chat about how we can help your sales process add value. Otherwise, I’ll look forward to reconnecting later.
Thanks for considering, and feel free to reach out anytime.
Best wishes,
[Your Name]
[Your Company]Nail the CTA and you’ll have your prospects moving. Here’s how:
“Are you available for a 15-minute call next week?”
“Got questions? Just reply to this email.”
“Catch this case study, perfect for your industry.”
“Want a demo tailored to your team? Let me know.”
A quick adjustment to your CTA wording or placement can significantly boost response rates. In one B2B SaaS pilot, switching “Let me know if you’re interested” to “Schedule a quick call here” increased replies by 18%.
Tracking which CTAs work better allows revenue ops teams to continuously optimize templates. Tools like Yesware or Outreach.io make A/B testing a breeze.
Having a strong sales follow-up email template is essential for firing up your sales game. It saves you time, keeps your messaging consistent, and enhances your outreach effectiveness. By adding personal touches, clear value propositions, and a compelling call-to-action, your emails can steer the conversation where you want it to go.
The follow-up email examples here show how a strategic template should look. Adapt the content and CTA to your target audience and use data to fine-tune your strategy to raise response rates and close more deals.
Take these templates and strategies to build a follow-up plan that delivers time and again across your team. Be persistent, keep it real, and always guide your prospect clearly to the next step.
Want to enhance your sales follow-up game and crank up those conversion rates? Get started by customizing one of these templates for your upcoming outreach. Monitor your success and tweak your CTA strategies to discover what truly gets your prospects to act. Your next “yes” is just an artfully crafted email away.
It's a pre-made email format used by salespeople to re-engage prospects after the first contact, upping the chances of getting a positive reply.
Templates save you time, ensure your messages are consistent, incorporate the best practices, and increase the likelihood of getting a response.
Clarity, personalization, a solid value proposition, and a strong call-to-action (CTA) are key players in effective follow-up emails.
Use clear, actionable language to tell the recipient exactly what to do next—like scheduling a call or replying to your email.
Typically, 3-5 follow-ups spaced out over a few days or weeks strike a balance between being persistent and not overwhelming your prospect.
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