How to Write a Sales Email Follow Up That Gets Responses

In today’s world where everyone’s inbox is stuffed, knowing how to nail a sales email follow up can really tip the scales in your favor. It’s not just about reminders; it’s reaching out in a way that feels less robotic and more “Hey, remember me?“. A well-penned follow up can make or break your sales journey.

Introduction to Writing a Sales Email Follow Up

Sending a great follow-up email is like shaking hands over the internet. You gotta get the etiquette right but also dive into what your reader’s thinking. Think of it like a conversation that nudges someone to reply, not just nod. If you’re leading a sales team, starting a B2B company, or hustling as an SDR, getting this down can boost your game.

Take that small tech startup that bumped sales by a cool 30% just by getting their follow-up groove right. They made sure their emails weren’t just templates but notes that tapped into earlier chats. Boom, response rates shot up. Just goes to show, a bit of extra email love doesn’t hurt.

Understanding the Importance of a Follow Up

Why bother with follow-ups, you ask? Well, they’re your proof of eagerness to work with someone. Often, folks are too swamped to catch your first email. A timely nudge could be all it takes to keep things moving.

Believe it or not, up to 80% of sales take at least five follow-ups to seal the deal, but most folks give up after the first one or two. Keep the conversation going and you’ll shift from being ‘just another salesperson’ to a trusted advisor.

Plus, as you follow up, you gather more intel about prospects’ likes and dislikes. Throw a question or two, and you’ll likely get insight that makes your pitch that much sharper.

Key Elements of an Effective Sales Email Follow Up

Drafting a follow-up email? Here’s your cheat sheet:

1. Subject Line: It’s your opener. Make it catchy, but keep it real.
2. Greeting: Use their name—adds a sprinkle of sincerity.
3. Value Proposition: Spell out why your solution works for them.
4. Call to Action: Nudge them with a clear next step, like “Let’s chat soon” or “Got any questions?”
5. Limit Length: Keep it short and sweet. Aim for direct chat.

Nail these, and you’re not just boosting your odds of a reply, but making sure your message sticks.

How to Craft Compelling Subject Lines

Your email’s subject line is the golden ticket for getting noticed. Here’s how to jazz it up:

• Be Specific: Let folks know what’s up—something like “Quick chat about last week” works wonders.
• Use Numbers or Lists: Numbers catch the eye. Try “3 Simple Ways to Boost Sales”.
• Highlight Urgency: When justified, a little urgency helps. “Last chance for a free demo!” never fails.
• Make it Personal: Pop in their name or talk about Jane’s Bakery if that’s the business. Feels more genuine.

Play around, see what gets the best reactions.

Personalization Techniques for Sales Email Follow Ups

Personal touch is king in sales emails. Here’s how you can do it:

1. Use Their First Name: So basic, yet effective. A name turns heads.
2. Reference Past Interactions: Show you care—recall a point from an earlier talk.
3. Customize Content to Their Industry: If it’s a tech company, talk their language. It says you know your stuff.
4. Incorporate Relevant Data: Toss in some stats or findings to grab attention and add weight to your words.

Say you’re emailing someone in health tech—mention a fresh insight on health data. Your email screams, “I’ve done my homework”.

Conclusion

Crafting a sales follow-up email that people actually respond to is no small feat. Nail the essentials, keep it personal, and you’re on track to not just get noticed but to clinch that deal.

Remember, follow-ups aren’t an afterthought; they’re the game-changer. Take this strategy, polish it, and start chatting with your prospects with more flair today!