A sales follow up email template is a pre-written email designed to re-engage potential customers who haven't responded to previous outreach.
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Talking to cold leads? It’s tough, right? These are folks who maybe glanced at your first email or maybe missed it completely. That’s exactly why having a killer sales follow up email template is more than just handy—it’s a lifeline. The right approach in those follow ups can transform what feels like a lost cause into a meaningful chat—and maybe even a solid sales opportunity. So, in this piece, we’re diving into three tested email templates that are crafted just for cold leads. Think practical strategies meeting expert advice, all geared toward sales champs, B2B go-getters, revenue ops wizards, and eager SDRs.
A sales follow up email is essentially your second shot. It’s what you send after your first attempt went unnoticed. The idea? Reignite that prospect’s memory (or get them interested for the first time) without being a pest.
Persistence coupled with professionalism is the ticket here. Lots of prospects don’t engage initially simply because they’re swamped, distracted, or have no clue why your offer matters to them. Each follow-up email you send is a chance to:
A good sales follow up email template means your team is consistent and saves precious time. You can’t always depend on memory or random emails, especially when a structured approach can reel in some big fish.
I was with a SaaS outfit once, and guess what? We saw that a whopping 70% of our deals closed after sending at least three follow-up emails. Yup, persistence pays off, especially with cold leads.
Cold leads are a beast of their own. These are leads who haven’t exactly put up their hands saying, “Tell me more!” Follow up emails are your golden chance to slowly win them over.
Here’s the nitty-gritty on why follow-ups work wonders with cold leads:
Crafting a tailored sales email strategy for cold leads means combining persistence with pertinent info. Each follow-up you send is like getting a step closer to that elusive conversation.
HubSpot found that 60% of folks say “no” about four times before they finally say “yes.” But most salespeople quit after the second follow-up. There’s a lot getting left on the table because of weak follow-up habits.
Crafting follow-up emails that get cold leads to bite involves nailing that balance between relevance and respect. Keep it short, but make it insightful. Personal, yet scalable.
Key elements of a killer sales follow up email template means hitting these highs:
Subject lines are like the golden ticket to open rates, especially with cold audiences. Go for clear and curiosity-piquing, not spammy sounding. Maybe try these:
Mention their name and their company. Try connecting your email to something specific about their business. Skip the generic content that screams ‘bot.‘
Let them know why you’re reaching out, share something new since your last email. Be it a success story, new features, or a handy tip.
Wrap it with a simple CTA. Don’t jump straight to a call ask, maybe:
Stay professional but human. Thank them for considering your email and appreciate their time.
Subject: Quick tip for [Prospect’s Business/Goal]
Hi [First Name],
Just following up from last week about how [Your Solution] can really help [Prospect’s Company] with [specific benefit/problem].
Recently, we’ve helped [Similar Company] cut down on [pain point] by [result/statistic]. Thought that might strike a chord as you tackle [business goal].
Does a 10-minute chat next week sound good to see if this could help you out?
Thanks for your time,
[Your Name]
Subject: Still tackling [challenge]?
Hey [First Name],
I’m just checking if [challenge/problem you address] is still a thing at [Company].
If yes, I’ve got some solid strategies other companies like yours found useful. If not, I’d love to hear what’s currently on your plate.
Can’t wait to hear your thoughts.
Cheers,
[Your Name]
Subject: Should I stay in touch?
Hey [First Name],
I’ve tried connecting a few times but haven’t heard back. Don’t want to fill up your inbox unnecessarily.
If now’s not great, just let me know, and I’ll back off.
If you are open to a chat, I’m here to help.
Thanks,
[Your Name]
These templates follow best practices in tone, length, and CTA clarity, designed specifically for cold leads to maximize responses.
Your snappy email templates are crucial, but they work best when part of a wider sales email strategy. Here’s how to kick your email game into high gear, especially with cold leads:
Don’t cram all follow-ups into a small window. Space them out—maybe a few days apart to start, then weekly. You want to be familiar, not annoying.
Use CRM data, LinkedIn profiles, or the latest company news to personalize both your subject lines and email content. Trust me, personalized beats a generic blast every time.
Tinker with different subject lines, openers, CTAs, and even send times. Small tweaks can boost your reply rates way more than you’d think.
Pair emails with LinkedIn touches or quick call attempts. Mixing up your channels ups your odds for a response.
Automate sequences with tools, but tweak the personal parts. No one wants to feel like they’re talking to a machine.
Share insights, offer helpful resources, and genuinely engage with their business. Being seen as a valuable partner trumps a sleazy salesperson every time.
To keep leveling up your follow-up game, track and assess key metrics:
Platforms like Salesforce or HubSpot, paired with sales engagement tools like Outreach or Apollo, can dish out detailed analytics on your campaigns.
I backed an SDR team that shook up its game by trying out new subject lines and email formats, seeing a 25% bump in replies. They also lined up follow-ups with LinkedIn outreach, boosting touches without needing more cold calls.
Look at your metrics regularly—not everything works for every lead. Tweak your templates and strategies with data-driven insights for better results.
A rock-solid sales follow up email template isn’t just a gentle nudge; it’s an anchor for a nuanced sales email strategy that transforms cold leads into engaged prospects. Follow-ups boost conversion rates, establish trust, and deftly handle objections.
Use these three time-tested templates as your launching pad. Combine with personalization, smart sequencing, multi-channel engagement, and thorough performance tracking. With tenacity and smart adjustments, your follow-ups will not just increase response rates—they’ll amp up your revenue.
Ready to boost your cold lead conversion rates? Start by fine-tuning these email templates to fit your audience like a glove. Keep tabs on your metrics and iterate at the speed of light. Need a hand with crafting a full-blown outreach strategy? Reach out for a consultation, and let’s craft practical solutions that gel with your sales team’s goals.
A sales follow up email template is a pre-written email designed to re-engage potential customers who haven't responded to previous outreach.
Follow up emails increase the chances of converting cold leads by reminding prospects about your offer and building relationships over time.
Typically, 3 to 5 follow up emails spaced appropriately yield the best results without overwhelming the lead.
Best practices include personalization, clear value propositions, timing follow ups wisely, and using proven templates that encourage response.
Track open rates, reply rates, click-throughs, and conversions to evaluate which emails resonate best with your audience.
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